The Unnati Story The Unnati Story

“One person can make a difference and everyone should try” – the mantra that A.T.Kearney India consultants believe and deliver under the social service initiative Unnati - touching hundreds of lives year after year!

Unnati, born out of a one-off project to help an online giving portal optimize its search engine results, has now become A.T.Kearney India’s conduit to effective community participation, operating through a range of social activities. Significant moments, which gave impetus to the Unnati journey were the charity auctions held in 2010, 2011 & 2015, which saw the entire unit coming together and raising ~57 lakhs for fueling charitable activities.

Unnati has now grown into one of the largest spirit of service programs conducted across A.T. Kearney in terms of impact and employee involvement. This year, we seek to strongly renew our commitment to Unnati and venture further on this path of social service, with purposeful spirit and innovative ideas. Unnati seeks to underline all its initiatives with the principle of sustainability – we look to work with and help build institutions that create lasting impact.

The three main pillars in Unnati are monetary support to NGOs, volunteer work and pro-bono consulting.

Update for 2016-17

Last year, Unnati sponsored some very impactful projects for various NGOs-

  • STEP program for SMILE Foundation, Mumbai – The program aims to train underprivileged youth and make them employable through sessions on personality development, basic computer skills and interview preparation. Large number of students from these centers are currently placed in retail outlets and other offices living a self-sustainable life.
  • Project Pragati for Sahaara Charitable society, Mumbai – The project aims at overall skill building (basic math, science and computer training) for homeless kids. We have also started funding the entire operations of two balwadis (playgrounds) for children living in slums.
  • Project Anchal for Jamghat, Gurgaon - Work involves providing better living conditions for homeless girls by providing shelter and basic education. The program also focuses on coaching, counseling on interpersonal issues, and monthly medical check-ups for the inmates of the home.
  • Payroll giving program with Give India Foundation – Contribution by individual employees through deductions in salary towards various causes, with 30+ employees currently participating.

Unnati’s vision for the year was to broaden its relationship with the community, by moving beyond sponsorship to volunteering personal time in improving lives. Multiple capability building sessions were conducted at both Gurgaon & Mumbai, on a variety of topics ranging from communication to interview preparation. These activities ensured continuous touch points, enabling us to create sustainable impact – the momentum of which we are continuing forward to next year. Employees across both Mumbai and Delhi office came together to take up social responsibility by conducting skill development workshops (origami workshop, science experiment workshop, newspaper craft workshop), visiting old age homes, helping re-paint old walls of children’s homes and in preparing and serving mid-day meals at the Gurudwara. Several of these were first time forays for Unnati – a trend which we are committed to keeping up in our journey going forward.

The Joy of Giving week was celebrated with great enthusiasm in the firm with more than 650 items of clothing and more than 30 books collected. Wish tree was set up in office premises and employees came together to fulfil wishes of more than 100 children. A Diya painting workshop was also conducted to celebrate Diwali with the children from Smile foundation.

In the realm of pro-bono consulting, A.T. Kearney continued strengthening its strategic partnership with the Ashoka Foundation, helping social entrepreneurs scale up innovative solutions to social challenges through its “Globalizer” projects. Together, we addressed a range of problems across the healthcare and education space including growth strategy, operating model and business modeling. A few of these projects are mentioned below: -

  • Healing Fields Foundation (India) - addresses the lack of health and hygiene awareness in rural India
  • Neurosynaptic Communications (India) - tackles the lack of affordable and quality primary diagnostic healthcare in remote areas
  • Riverside School (India) - aims for every child to graduate with an “I Can Mindset”
  • Hippocampus (India) - tackles illiteracy through its Learning Centers and “Grow by Reading” programs

We also brought out our first publication in the social impact space, “Technology as a Catalyst to scale”, which uncovers the challenges faced by social entrepreneurs when scaling their business, and discusses “why” and “how’ technology can be the biggest enabler for scaling social impact. This year, we are participating in the next “Globalizer” program, which aims to foster innovation and sustainability in the apparel industry. Moreover, the success of Ashoka partnership has now extended to other geographies as well, including multiple countries in South East Asia.

Our initiatives, though small in scale, have gradually built up like drops making an ocean. The simple smiles that our efforts bring about spurs us along in our journey. The Unnati team would encourage everyone to join hands with us, in ensuring that we create tangible, sustainable impact in the lives of those less fortunate than us.

We would love to hear back from you, and if you’d like to contribute to the A.T. Kearney India CSR efforts, please do write to us at

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